Shift in the Fitness Industry Toward Functional Training

Traditionally, health clubs have been known as a “big box” …. “rent a treadmill” …. “churn and burn.” But now, the trends are changing toward smaller gyms, towards results and programming and towards a huge focus on retention. Of course, you still have your big box players- those clubs that came into the market during the recession as the low-price competitors, but what are those gyms, really? They discount the price we should put on our health, and they don’t offer the services that the higher priced gyms do. Now, that’s great for those who are self- motivated and know exactly what they need to do and how to do it. But that doesn’t help the average American, and unfortunately, it sets them up for failure. Intimidation is a big factor along with the lack of knowledge, help, and in turn, the lack of results they’ll receive.

It’s unfortunate because these low price competitors have really changed the market. Less than 20% of the US population works out. When you take those out of the 80% who make the leap of faith and try it, only to fail, they are WAY less likely to ever join a gym again. It’s sad and frustrating, especially coming from a gym (we at Women’s Workout & Wellness ๐Ÿ™‚ who truly care about our members. We have shifted our focus to learn new ways of helping our members and giving them service. We don’t want to be a ‘big box’ anymore, and we DEFINITELY don’t want to be known as the “churn and burn” club. We want our programs, especially our group exercise classes and group functional training, to be popular among our members because we know that’s how our women will get results. Group atmospheres for women make exercise FUN! And this dynamic keeps our members coming back to maintain the health they have achieved here at W3!

As mentioned, group exercise throughout our Chicagoland locations is a huge part of what makes W3 successful and what gives the Women’s Workout World (& Wellness) name strong brand recognition, even 30+ years later! We pride ourselves on excellent group exercise programs throughout our 5 locations. We know it’s a great bridge for the beginners and a great way to ease everyone into fantastic programs. However, also as mentioned above, we have looked for ways to better service our members and give them the attention they need to get fit, healthy, and see results. They need guidance and a GREAT program, and we have found a way to do that through our group training programs. Not only is it group training; it’s also functional training. Work on core, strength and metabolic movements- many times all at the same time! Much of our equipment is what you’ll see on the Biggest Loser show, too! For those who don’t want to fully jump into the program, we offer bootcamps to get a short-term taste of what success feels like!!! (and an awesome workout!) If you are thinking about functional training, ask to set up a fitness assessment where one of our fitness professionals/trainers will go over with you, step by step, what’s involved in the program, what you can expect, and then he/she will take you through a mini-workout so you can experience that personal attention first hand!

W3 Chicago Functional Training

Chicago Functional Training at W3… WOW… all we have to say is RESULTS!

Chicago’s functional training programs have been very popular lately, and W3 has been a driving force! W3’s group training program does not only include functional training specifically, but it also includes TRX classes and POWER Boxing at select locations. The program is so successful not only because it offers Chicagoland different options for group personal training but also because it has amazing trainers. Why do the members love these trainers? Because they motivate them and help them get RESULTS! That is what it’s all about. W3’s group training members stay in the program because they see results and receive a consistent experience each time they come to a group training class- whether it’s functional training, TRX or Boxing. These members have various options of membership besides the simple access membership that allows them to come into the gym to take group exercise and use the equipment and machines. Members and non-members are welcome to these programs through various options and can choose exactly what they want, like how many times/week they want to attend these specialty, results-driven classes. Sometimes we run Bootcamps and Challenges, too, that are short-term and also open to non-members. Looking for Chicago functional training gyms? You have come to the right place!

More specifically, W3’s functional training program is the best around for women. How do we know this? Because it’s run by women who have seen our members transform through the functional training program, and we have had over 3 years of experience at our gyms with this program! Our members have received amazing results… from weight loss, muscle tone, increased energy and confidence… being able to walk up a flight of stairs (previously unable to)… to getting off of various medications! It’s amazing, and these results specifically are the reason they keep coming back to functional training. They love it!

Looking for Chicago functional training? Check us out today… you’ll be amazed at the results you’ll receive with W3’s functional training program, no matter which of our 5 locations you go to!

New Exciting Weight Loss Programs at Women’s Workout & Wellness!

Happy New Year Everyone!

2012 was a great year, but we are so ready to bring new programs and challenges to our members to really help them get RESULTS in 2013!!! It’s our year to help you, and it’s your year to get the body and optimal health you’ve always wanted! We have the programs to help get you there- all at Extremely affordable prices and all at a place where women feel comfortable to workout and be themselves!

So, about these programs… we have completely revamped the way our personal training has been running, more importantly, our group personal training. We know so many members have lost weight, lost body fat, increased their strength and muscle tone, increased metabolism, improved their energy and just have felt amazing by doing our group training programs. But now, we want to make sure every member has the chance to be able to feel this way and experience the best program around!

I’ll give you a few details of the program… First of all, our core philosophy for our training programs at W3 is that everyone trains functionally. Our workouts are built off of this philosophy because we KNOW it works. We know it gives the best results and helps you lose weight and get fit.. but we also know that it’s important for living your everyday life with ease. You train your body to be able to perform activities without any pain and with the strength you need to complete everyday tasks. But like I said, that’s not all it does. It also helps you achieve your goals in the most efficient way possible!

We will continue to make this program amazing. Just a few things we have implemented are 30-day experiences for our members- we want to break down any barriers or questions you may have about this amazing program, and offer a 30 day trial to you for just $19, so you can try it- risk free- and start seeing results! We know once you start seeing results, you’ll know how amazing and valuable this program really is! We have implemented a new system with our W3 personal coaches. We call it the coach’s card. It’s basically to help our coaches get to know all of our clients better and make sure they are aware of any injuries, pains, or maybe just to be aware that HEY- this member needs to go heavier on her next workout! (it’s all to get her the results she is working toward!) We have a new scheduling system, nutritional seminars, exercise tip videos, and a new way for our coaches to deliver these workouts to you- our workout of the day! These are scientifically designed by our top, most educated and experienced trainers to burn fat and increase metabolism. And we are getting all- new functional equipment, or toys as we like to call them, at our Kedzie location. All the clubs will be ready to go!

That’s just a brief overview of our new program… there’s no reason YOU shouldn’t try it! Truthfully, health is a lifelong commitment. You only have one body and one chance to take care of it. We want all of our members to commit to this program because we know it’s the BEST, but we also know that it can be scary to try something new, so we are giving you 30 days to try it. You HAVE to take advantage- I know you’ll be amazed at what you can accomplish in just 30 days!

And hey- it helps a little bit that we have our New Year’s resolutions to start kicking in to gear… what could be a better way than to try the best program that will help you reach your goals ???

Warning: once you start seeing results, you won’t want to stop ๐Ÿ˜‰

Ask about our new weight loss program today, and how you can work with a W3 coach. Make sure you take a BEFORE picture… can’t wait to see that AFTER, so I can post YOU and YOUR success story of your journey to results on w3body.com. Let’s go! What are you waiting for?

Chat soon.

Jamie

W3 Director of Marketing