Shift in the Fitness Industry Toward Functional Training

Traditionally, health clubs have been known as a “big box” …. “rent a treadmill” …. “churn and burn.” But now, the trends are changing toward smaller gyms, towards results and programming and towards a huge focus on retention. Of course, you still have your big box players- those clubs that came into the market during […]
Spring into Fitness at W3!

The big “New Year’s rush” is over…but summertime is almost here! So what does that mean? It’s REALLY time to get in shape. Pressure is on for beach/swimsuit season, not to mention the weddings, vacations, graduation parties, summer bbqs and more that await our agendas during the summer. It’s fun, but it’s also nerve-racking if we slacked […]