Shift in the Fitness Industry Toward Functional Training

Traditionally, health clubs have been known as a “big box” …. “rent a treadmill” …. “churn and burn.” But now, the trends are changing toward smaller gyms, towards results and programming and towards a huge focus on retention. Of course, you still have your big box players- those clubs that came into the market during the recession as the low-price competitors, but what are those gyms, really? They discount the price we should put on our health, and they don’t offer the services that the higher priced gyms do. Now, that’s great for those who are self- motivated and know exactly what they need to do and how to do it. But that doesn’t help the average American, and unfortunately, it sets them up for failure. Intimidation is a big factor along with the lack of knowledge, help, and in turn, the lack of results they’ll receive.

It’s unfortunate because these low price competitors have really changed the market. Less than 20% of the US population works out. When you take those out of the 80% who make the leap of faith and try it, only to fail, they are WAY less likely to ever join a gym again. It’s sad and frustrating, especially coming from a gym (we at Women’s Workout & Wellness ๐Ÿ™‚ who truly care about our members. We have shifted our focus to learn new ways of helping our members and giving them service. We don’t want to be a ‘big box’ anymore, and we DEFINITELY don’t want to be known as the “churn and burn” club. We want our programs, especially our group exercise classes and group functional training, to be popular among our members because we know that’s how our women will get results. Group atmospheres for women make exercise FUN! And this dynamic keeps our members coming back to maintain the health they have achieved here at W3!

As mentioned, group exercise throughout our Chicagoland locations is a huge part of what makes W3 successful and what gives the Women’s Workout World (& Wellness) name strong brand recognition, even 30+ years later! We pride ourselves on excellent group exercise programs throughout our 5 locations. We know it’s a great bridge for the beginners and a great way to ease everyone into fantastic programs. However, also as mentioned above, we have looked for ways to better service our members and give them the attention they need to get fit, healthy, and see results. They need guidance and a GREAT program, and we have found a way to do that through our group training programs. Not only is it group training; it’s also functional training. Work on core, strength and metabolic movements- many times all at the same time! Much of our equipment is what you’ll see on the Biggest Loser show, too! For those who don’t want to fully jump into the program, we offer bootcamps to get a short-term taste of what success feels like!!! (and an awesome workout!) If you are thinking about functional training, ask to set up a fitness assessment where one of our fitness professionals/trainers will go over with you, step by step, what’s involved in the program, what you can expect, and then he/she will take you through a mini-workout so you can experience that personal attention first hand!

Spring into Fitness at W3!

The big “New Year’s rush” is over…but summertime is almost here! So what does that mean? It’s REALLY time to get in shape. Pressure is on for beach/swimsuit season, not to mention the weddings, vacations, graduation parties, summer bbqs and more that await our agendas during the summer. It’s fun, but it’s alsoย nerve-rackingย if we slacked off a bit during the winter months (especially these winter months in Chicago- it’s May and it’s 50 degrees outside!) So, with the weather (hopefully) attempting to warm up outside, it’s time to get serious and really take some time to focus on ourselves.

Besides the ever-so-popular Zumba, Turbokick, HardBody and CardioFlex classes at Women’s Workout & Wellness, you can also find a variety of bootcamps, challenges and functional training programs going on that are changing the lives of women across Chicago- helping them lose weight, tone up, increase their strength and cardiovascular levels, feel better and more energized, and just overall GET IN SHAPE! Before we talk a little bit about what these programs consist of, I just wanted to share a few comments we have heard from some members across our W3 locations. One 4-Week Summer Shape Up Challenge member from the Downers Grove W3 said she can’t even begin to explain how these workouts make her feel- not just physically but emotionally and mentally as well. She decided the 4 weeks wasn’t enough for her and enrolled in this program for a minimum of 3 months! Good for her!

Another member from the W3 on Monroe St. in the Loop had to put another hole in her belt… not to make it looser, of course, but to make it tighter! Her belt has now become too big. She thanked her trainer for the great workouts so far. Yes, it’s the trainer’s motivating training style and amazing workouts, but she has put in a lot of work and has amazing fat loss results to show for it. Can’t wait to see her before and after picture side to side! Only a few weeks left of her bootcamp. Unbelievable RESULTS coming soon!

Intrigued yet?

We could write blog post after blog post of amazing success stories followed by pictures to show the results these women have received, and we will continue to do so because we know this program is what will help women across Chicago get fit and HEALTHY. What’s so great about it? It’s the functional training style of classes. Women join our group functional training program for various reasons: to lose weight, reduce fat and inches, gain muscle tone, feel better, get rid of pain, gain energy, sleep better, and more! And they are getting what they asked for. We use our functional “toys” and carefully designed workouts to produce amazing results. Some of our toys include ropes, slam balls, kettle bells, Bosus, TRX suspension training, plyo boxes, val slides, bands, superbands, monster tires, and more. Have you seen the Biggest Loser? Then you know exactly what we are talking about.

Check out our video HERE to understand ย a little bit more about functional training. Come check it out for yourself- whether you are a member of Women’s Workout & Wellness or someone looking for a gym/program to join, we have a challenge, bootcamp or program for you! Non-members are welcome to enroll in a program for 4 weeks or more, depending on our current promotion. Call today- you’ll be amazed.

What are YOUR results? Be our next success story. Call or visit us today!

~Women’s Workout & Wellness~